[DUBLIN, May 17, 2012] Liam Casey, CEO and founder of Cork-based supply chain management company PCH International Ltd., has been awarded "All-Ireland Marketing Champion 2012" by The Marketing Institute of Ireland. The ceremony took place in Dublin on Thursday, May 17, 2012.
The All-Ireland Marketing Awards recognize best practices and excellence in all areas of marketing. The awards, known in the industry as the "Oscars" of marketing, are an annual honour decided by The Marketing Institute of Ireland, an organization that supports and acknowledges the economic-strengthening contributions and successes of Irish marketing professionals.
The All-Ireland Marketing Champion Award recognizes the top contribution of an Irish brand with effective, successful, and innovative international marketing strategies.
"It's an honour and a privilege to accept this award. The Marketing Institute of Ireland has done a phenomenal job at promoting professional marketing," said Mr Casey. "Really successful marketing comes from offering a better customer experience. And the people behind a brand are its greatest assets. I would like to thank my colleagues, our customers, investors and suppliers who have all helped make the PCH story what it is today."
"PCH International has demonstrated how an Irish company can generate significant success in a vitally important global market, by thinking and acting strategically, and deploying effective international marketing strategies that are creative, disruptive and effective," the Marketing Institute of Ireland said in a statement.
Past winners include Denis O'Brien (2011), Digicel; Patrick Kennedy (2010), Paddy Power Plc; Feargal Quinn (2009) Superquinn.
PCH International creates, develops and delivers the world's best technology products for the world's best brands, focusing on the accessories market for eReaders, smartphones and tablets. With more than 1,000 employees spanning four continents, we offer a unique understanding of China, end-to-end integrated supply chain solutions, world-class design and transparent partnerships. Since 1996, we have used our entrepreneurial vision and innovation to disrupt traditional supply chain models.